Naomi Tashima

Yakuzen and wellness producer / representative of BIEN & Co. and representative director of the Women's Hormone Beauty Wellness Association
A yakuzen and wellness producer working from product development through to courses, with yakuzen at the centre
| Qualification | CIBTAC international licence, DNA Advisor, Fasting Counselor, Personality Psychology Instructor, Kokusai Yakuzenshi (international yakuzen practitioner), Kokusai Shokuryo Yakuzenshi (international dietary-therapy yakuzen practitioner) |
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| School attended | Honzou Yakuzen Institute |
| Specialty | Consulting, recipe development, one-to-one consultations, product development, supervision and writing, lectures and teaching |
Representative of BIEN & Co. LLC and representative director of the Women's Hormone Beauty Wellness Association. Working from yakuzen thinking handed down over a long time, she offers health, beauty and wellness built around food. Her work is broad, from product development and brand production to courses and running a community, and her strength is editing yakuzen into a form that is easy to bring into everyday life. Across gender, age and borders, she aims to build places where each person can live well as themselves.
| 1 Wellness built around yakuzen | As a Kokusai Yakuzenshi, she proposes ingredient choices and menu adjustments matched to the season, to how you feel and to the rhythm of your life, on the foundation of Chinese medicine thinking. Her strength is building eating habits you can keep up, alongside the themes of your life, whether that is weight or the changes each decade brings. Bringing in beauty and wellness as well as health, she delivers ways to bring yakuzen to the everyday table, clearly. |
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| 2 Product development and brand production | She has worked on product development and brand production that draw on a yakuzen and Chinese medicine viewpoint. Reading the character of an ingredient and the moment in the user's life it belongs to, she walks alongside a project from concept through recipe supervision to building its world. She is preparing to launch yakuzen products from her own brand as well, and, building up practice as a maker, she aims at products that dissolve into daily life rather than treating yakuzen as something special. She translates the experience built up producing salons and products into forms that convey a brand's appeal. |
| 3 Courses, speaking and running a community | She runs courses, continuing programmes and a community on women's hormones, yakuzen and wellness. She is also strong at designing programmes for each person, including one-to-one sessions that combine four-pillar astrology with yakuzen. She has built up speaking experience, including serving as women's hormone lecturer and ambassador at the Mrs Global Earth Saitama pageant. She values conveying even specialist content in words people can put straight to work in their own lives. |
As representative of BIEN & Co. LLC she is preparing to launch yakuzen products. As representative director of the Women's Hormone Beauty Wellness Association she has run courses, continuing programmes, a community and individual support. At the Mrs Global Earth Saitama pageant she served as women's hormone lecturer and ambassador. She offers core sessions combining four-pillar astrology with beauty yakuzen, and has experience in product development and brand production drawing on yakuzen and Chinese medicine, salon production, and speaking at a range of events. She is the author of Anata no Naka ni Nemuru 97% no Senzaibi no Hikidashikata (How to Draw Out the 97% of Hidden Beauty Sleeping Within You).
